Justin Erdman

• Manage five-person Special Digital Projects & Production team including web designers, developers, videographers/editors • Identify and develop entrepreneurial digital projects in consultation with Digital Business Development, Strategic Marketing Partnerships & Artist Marketing Groups • Facilitate the work of the Digital Production Team & act as primary liaison between the team, Marketing and IT • Act as education and information source for the company on the latest developments in digital relating to the business - providing consulting and regular information sessions and briefings on "what's next" and where we need to be • Act as "Digital Evangelist" in conjunction with Digital Biz Dev on behalf of the company at conferences and events • Develop, in conjunction with other relevant parties, a digital roadmap for the company to follow - including, but not limited to plans involving artist websites, ecommerce ventures & direct to consumer efforts • Develop digital standards and practices for the company to follow - and provide reasons why it makes good business sense to do so

• Developing digital promotions and marketing campaigns - with web, mobile, TV and other touchpoints - to support album releases and tours for Universal Music Canada's Interscope/Geffen/A&M and Island/Def Jam label streams. Artists whose releases/tours I've supported include Lady Gaga, Rise Against, k-os, Eminem, Fall Out Boy, Protest The Hero, Duffy, Tokio Hotel, Weezer, Snoop Dogg, The Trews and many more • Scoping, milestoning and managing digital projects - websites, Facebook apps, Flash games, original written/photographic/video editorial creation • Acting as lead on projects created in conjunction with the internal Universal Music Canada iMedia team (coders, videographers, designers, developers) as well as working with external talent on outsourced projects • Maintaining and developing relationships with web portals, technology providers and mobile carriers

• Editor-in-Chief and day-to-day manager of the MuchMusic-based interactive production team • Writing and editing content and managing daily updates for the websites representing CHUM Television's music specialty channels - MuchMusic.com, MuchMoreMusic.com, MuchLoud.com, MuchVibe.ca, MuchMoreRetro.com • Creating and executing high-profile microsites such as the MuchMusic VJ Search series microsite, MuchMusic Video Awards microsite and Virgin Festival microsites • Creating and implementing broadcast-integrated interactive projects for live and taped programming, including a user-generated content platform, live SMS-over-broadcast and viewer response systems during live programs such as the MuchMusic Video Awards and VJ Search • Developing a protoype interactive television show incorporating user-generated content and viewer response systems • Producing a live-to-web multi-camera production from the Press Room at the 2007 MuchMusic Video Awards

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